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Articles By Bill Jackman
If You Want To Take Your Business To The Next Level, Stop Advertising and Start Doing This.
Simplicity brings clarity.
I believe this is why many of the answers we seek tend to evade us. We often over-think and make things much more complex than need be. Too much complexity ‘muddies the water’ and deprives us from seeing things as they truly are.
Eliminating complexity and embracing simplicity in everything your business does is THE toughest unspoken challenge you really face as a business owner.
If You Do This – ‘TGIF’ Will Rock Your World. Seriously.
Things have been sharply accelerating in our world as of late. Faced with the management of our respective business we are expected to keep up with the speed of technology in all we do. As my collegue, Andrew Goldsworthy has aptly noted, more and more businesses are succumbing to the pressure of “TGIF”, an idea conceived by our mentor, marketing legend Al Ries. Apparently, this …Continue Reading
ARE YOU GUILTY OF THIS MARKETING SIN?
“I can’t stop my advertising because I signed a contract – and besides my newspaper ad rep is working hard to make a living for his growing family – and his wife is pregnant again.” Words of truth spoken by a honest business owner in response to my necessary, yet unwanted advice. You know the kind of advice that goes …Continue Reading
Top Ten Reasons Why Your Business Will Probably Fail
Year One: You and four other entrepreneurs start your own businesses. Year Five: Only one of you is still in business. The other four have tried and failed. (They most probably are working in someone else’s business now.) Expressed as a percentage, less than 20% of businesses in North America survive past five years. Why is this? Are we perpetuating …Continue Reading
