Atlantic Canada law firm McInnes Cooper has been named the winner of the Best Firm Identity Campaign 2009 at the Legal Marketing Association’s Your Honor Awards.
McInnes Cooper was honoured for its “Signal Flag” marketing campaign, which reinforced the firm’s image and brand as “Atlantic Canada’s Law Firm.”
The campaign connected the clear and concise international language of nautical codes to clients’ universal appreciation of clarity in professional service. The campaign was inspired by the seafaring region McInnes Cooper has been a part of for the past 150 years.
The Legal Marketing Association’s Your Honor Awards recognizes excellence in legal marketing by promoting projects and programs that provide innovation and return on marketing dollar investment. With nearly 250 entries submitted internationally, the judges awarded First-, Second-, Third Place and Honorable Mention in eighteen categories including identity, advertising, web sites and media relations.
