IN THE JANUARY ISSUE of Atlantic Business Magazine, we launched The Great Ad Experiment to demonstrate just how powerful creative print advertising can be. Six agencies each set out to create a print advertising campaign for Lawtons’ Drugs PROfile brand. Five of the campaigns were for three one-page ads (one ad in each of three separate issues), while the sixth campaign was designed to be three consecutive right hand page ads in a single issue.

Based on public and client votes, the winner is Spectacle Group’s “Life Made Simpler” campaign.

Click image to find out how SPECTACLE GROUP developed this campaign or visit lifemadesimpler.ca to take a closer look at the creative.

Which agencies developed the other five campaigns? See below.

Agency: EXTREME GROUP - Click image to take a closer look and discover how this creative was developed.

Agency: COLOUR-NL, click image to take a closer look.

Agency: SPARK MARKETING - Click image to take a closer look at how this creative campaign was developed.

Agency: IMPACT COMMUNICATIONS

Agency: THE IDEA FACTORY