Halifax, NS (January 6, 2010) – When Maritimers turn on their televisions for their 6 p.m. newscast, they are turning on Steve Murphy and CTV NEWS AT SIX. An overwhelming majority of Maritimers – over 77% of local news viewers – are choosing CTV over CBC and Global, up two percent from last Fall*. The CTV NEWS AT SIX is also the most-watched television program in the region with over 295,000 viewers nightly, almost four times the audience of its nearest competitor CBC**.
LIVE AT 5 also continues its dominance of the 5:00 time slot with over 76% of the local news-viewing audience during that time and is second to CTV NEWS AT SIX as the most-watched program in the region.*
“Maritimers know they can trust us for a consistent and comprehensive news product,” said Mike Elgie, Vice President and General Manager, CTV Atlantic. “We produce more local news more often and with one of the best teams in the country, and we know our viewers respect that. We are deeply grateful for their ongoing loyalty.”
CTV Atlantic also swept the top 10 programs in the region, which are in order: CTV NEWS AT 6, LIVE AT 5, GREY’S ANATOMY, CTV News (Weekend), CSI MIAMI, AMAZING RACE 15, CSI, CSI NEW YORK, MENTALIST AND DANCING WITH THE STARS (MONDAY)*.
About CTV CTV, Canada’s Olympic Network, is also Canada’s largest private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV is Canada’s most-watched television network. CTV Inc. also owns radio stations across the country and owns or has interests in leading national specialty channels, featuring news, sports, factual, arts, entertainment, music, youth and fashion programming. CTV Inc. is owned by CTVglobemedia Inc.Canada’s premier multi-media company, which also owns Canada’s national newspaper, The Globe and Mail. CTV is the official broadcaster of the Vancouver 2010 Olympic and Paralympic Winter Games. *BBM Canada Fall 2009 Survey; Adults 18+ Maritimes Provinces **BBM Canada Fall 2009 Survey; Adults 2+ Maritimes Provinces
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For more information, please contact:
Renée Fournier, Manager, Public Relations, CTV Atlantic, 902-493-3429, renee.fournier@ctv.ca
Emily Young Lee, Communciations Manager, CTV Inc., 416-384-3004, emily.younglee@ctv.ca
