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They Should Have Come For The Ruckus
The Juno Stage was unveiled at the Mile One Center today, and the theme of this year is Icebergs. The set is made out of canvas stretched over aluminum frames, and the patterns are projected — which means that these ‘bergs will be changing colors, displaying media, and all kinds of things. As far as themes go, Icebergs are safe …Continue Reading
ARE YOU GUILTY OF THIS MARKETING SIN?
“I can’t stop my advertising because I signed a contract – and besides my newspaper ad rep is working hard to make a living for his growing family – and his wife is pregnant again.” Words of truth spoken by a honest business owner in response to my necessary, yet unwanted advice. You know the kind of advice that goes …Continue Reading
Top Ten Reasons Why Your Business Will Probably Fail
Year One: You and four other entrepreneurs start your own businesses. Year Five: Only one of you is still in business. The other four have tried and failed. (They most probably are working in someone else’s business now.) Expressed as a percentage, less than 20% of businesses in North America survive past five years. Why is this? Are we perpetuating …Continue Reading
Rumor Mill
Is social media marketing the next, big thing in advertising? Or is it a costly distraction from the business of selling real goods and services to real people? Does anyone know how to make this burgeoning communications platform pay? Some say they do; many have no idea. The rest of us get twittered.
