(In alphabetical order: Colour-NL; Extreme Group; Idea Factory; Impact Communications; SPARK Marketing; and, Spectacle Group)
Colour-NL
Colour-NL is a St. John’s-based agency specializing in Marketing and Communications Counsel, Advertising and Design Consulting.
Getting closer to your customer:
At Colour-NL we work smart to provide you with marketing communication solutions rooted in your customer’s reality. We subscribe to the view that in most cases it is not as important what we and the client thinks about a particular marketing or communication issue or challenge, but most important what the recipient of the client’s message thinks.
What is it about your company, product, brand or ideas that they want to ‘buy’? We focus more on what your customer wants to buy from you and less on what it is that you want to sell. The work we do for you on any project, no matter how large or how small, will always be refreshingly original, but most importantly it will be work that works hard with your customer.
The Colour-NL team effectively balances the ability to provide strategic marketing and communications counsel with the capability to get things done on time and on budget. We achieve the best results in partnership with our clients.
Collaborative co-creation:
Colour has considerable experience creating and producing strong brands and communication strategies built on big ideas that will engage and motivate people. At the heart of our approach is getting closer to the people you are trying to reach. Colour works hand in hand in a co-creative way with our clients to ensure our approach to strategic marketing and communications is grounded in the reality of the customer.
What’s different about us helps to serve clients better.
Colour is unique because we start with different beliefs:
We believe:
- There can be better marketing results through collaboration. This is what drives our philosophy of co-creative.
- We believe that people can only support what they help to create. Our approach is therefore to co-create with our clients and our clients’ customers.
- Through a collaborative process with much more transparency, we can: improve on the creative output… better ideas… better execution; and, increase the speed of development, which lowers our client’s costs.
Colour Passion:
- To affect positive change through inspired conversation.
- To be admired by clients for our creativity, curiosity and drive to solve problems.
- To be respected in our community for our contribution in making this a better place to live and work.
Regional Colour resources:
Colour-NL proudly represents the CCL Group of companies in Newfoundland and Labrador. We are an independently managed CCL Group company, however Colour-NL clients benefit from Group resources if and when appropriate.
We take the responsibilities of providing counsel very seriously and if that means we agree with local clients, that in managing their business, it is relevant to ask for help from one or more of our group companies, including Colour teams in Halifax and Moncton, we do what is best for them. Similarly, our group companies very often come to us for assistance on behalf of their clients.
Thus we offer clients fully integrated marketing and communications professional services, incorporating a wide range of expertise, and our in-house capabilities include:
- Branding and strategic planning
- Public affairs, government relations, marketing public relations
- Social media strategy, planning and execution
- TV, radio and print advertising creative and execution in English and French
- E-Marketing
- Media research, strategy, planning and buying
- Event management, staging and promotion
- Video production
- Translation services through Text in Context
- Direct-to-consumer programs
Colour-NL is managed and staffed by a small team of very experienced self-starters and creative-thinking individuals, who specifically choose to live and work in Newfoundland. We are trusted to fulfill numerous marketing and communication functions on behalf of some of the regions most successful companies.
- We value integrity in the way that we conduct our affairs
- We value the relationships that we form and maintain with our partners
- Some of those relationships span more than a decade.
- We always try to do the right thing… even when it’s tough.
Mutually supportive relationships adding effective colour to client communications:
In Newfoundland and Labrador we produce high-quality work that always works hard on behalf on Fortis Inc’s Investor Relation’s team, actively assists with Technip Canada’s staff recruitment campaign, which brings young people home to engineer and live right here, as well as helps reposition Technip as both a topsides and sub-sea supplier to the oil-industry. We provide professional services to Husky, Suncor, ExxonMobil, Vale Inco, NWest Energy, Provincial Aerospace, CNIB and the St. John’s Board of Trade.
