What sets us apart…
We work closely with our clients; we don’t have account managers shuttling between the client and the creatives. Principals at Spectacle Group aren’t just there for the presentations – we work on the nuts and bolts of branding, advertising, signage, interpretive materials and web sites. We take the strategy-driven approach of the ad agency world, and meld it with the hands-on, design thinking approach of a design studio.
Areas of specialization
Spectacle Group doesn’t have a specialty. Each member of the Spectacle Group team is expected to have multiple skills: that way we can apply a problem-solving, cross-disciplinary approach to every project.
Our “portfolio” piece
Our work for Eastern Trades College shows how we like to work. We created the Eastern Trades College brand for a new trades college, and supported the brand with radio, television, print, outdoor and web advertising, along with a microsite to capture sales leads. The result was just what we were aiming for: all the courses rapidly sold out.
For us, the highlight of the campaign happened when a prospective student called to enroll in Easter Trades College before any ads had run. Surprised to get a call so soon, the Eastern Trades career advisor asked how he had found out about Eastern Trades College. He replied: “I just installed your billboards.”
